Haidilao, the wildly popular Chinese hot pot chain, is on a mission to keep its international customers happy, and that sometimes means a plan to tweak its iconic flavours to better suit local trends. Some people might call it “whitewashing,” but the brand sees it as a necessary move to stay relevant in markets outside of China. From its spicy roots, in which they’ve mentioned to be too hot for the locals, to a more toned-down menu, Haidilao is actively trying to find that perfect balance between authenticity and mainstream appeal.
While it’s busy adjusting its offerings, Haidilao is also facing some stiff competition from newer players like Bigway Hot Pot. In comparison to Bigway Hot Pot’s fun, self-serve dining experience, Haidilao clearly seems to be the elderly. But here’s the thing, both Haidilao and Bigway Hot Pot are all about making sure customers feel welcomed and valued. Haidilao is always improving and making efforts to keep their consumers satisfied. The team is extremely creative and plans on adding popular flavours to their menu, and they are excited to see the happy faces on their customers’ faces when they introduce a “whitewashed” version of Haidilao.
Haidilao is also looking into collaborating with the internet’s favourite influencers. This company is truly stepping up their game to expand their reach. By partnering with influencers, Haidilao hopes to tap into their massive following and show hot pot lovers who is truly the original hot pot company.
Additionally, Haidilao isn’t just focusing on satisfying customers, they are also putting efforts into keeping their team motivated and engaged to maximize potential. Recently, they are doing a wheel spin for a variety of prizes, where team members get a chance to win rewards ranging from gift cards to sunflower seed snacks. What separates Haidilao is their genuine care for everyone, the company makes sure that everyone is included in these activities; not a single person is left empty handed. It’s their way of saying “thanks” to the hard working staff that makes the dining experience so special.